Xiamen International Wines and Spirits Fair
May 24-26, 2013

By FBWorld Team

The Chinese Market / Xiamen

During the recent years, the wine and spirits market has been growing very fast in China. According to statistics, in 2004, the whole amount of wine production reached 367.3 thousand kiloliters. This wine production is growing at a rate of 15% per year.

In 2003, the wine production in the world reached about 27 million tons, while it was just 300 thousand tons in China. In the world, the average wine consumption was 7.5 liters per capita. But in China, it was only 0.5 liter, which is far below the average level in the world. Undoubtedly, the China wine market is growing at an amazing speed, and has the highest growth potential of any one market in the world. With its entry into WTO, China now completely fulfils its promises to decrease its customs tariff sharply (from 65% to 14%). Foreign wines have now a fantastic opportunity to enter and exploit the Chinese market. China currently imports wines mostly from Chile, Argentina, Spain and France.

According to the National Bureau of Statistics of China and General Administration of Customs, quoted by China Wine Online, China mainland has imported 286,059,700 liters of wine last year, an increase of 67.06 percent over 2009. Mainland wine imports revenue increased dramatically by 80 % over 2009. In 2011, wine consumption in China is expected to top 828 million liters. In other words, the Chinese people will consume more than 1.1 billion bottles of wine annually.

 

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