William Grant & Sons New Product: Fistful of Bourbon
By FBWorld Team

William Grant & Sons, the fiercely independent Scottish family company, whose commitment to making the highest quality spirits has earned the company the prestigious Distiller of the Year award by the International Wine & Spirit Competition (IWSC) and International Spirits Challenge (ISC) 11 times over the past 12 years, is launching its first from-the-ground-up American whiskey. Fistful of Bourbon is a blend of five straight American bourbons - literally a fistful - aged at least two years that together delivers the best that bourbon has to offer. Just grab a bottle, turn it around and we'll tell you exactly what each of the five brings to the table.

We're launching it first in Texas (sorry, New York and San Francisco, you're going to have to wait on this one) and it's blended and bottled at 45% ABV with an SRP of $24.99 for 750ml and $2.99 for 50ml.

Fistful of Bourbon is a 100 percent straight American whiskey blended by William Grant & Sons Master Blender Brian Kinsman, who was awarded the 2017 ISC Master Distiller of the Year, and Kelsey McKechnie, William Grant & Sons Whisk(e)y Blender, after sampling loads of straight bourbons from all over America. Like you'd expect from a full-fisted bourbon, the whiskey has five distinct flavors: balanced and sweet; green, leafy floral notes; soft spices and hints of nutmeg; buttery toffee; cinnamon and licorice.

"There's an art and science to blending - and Fistful is a balance of both," explained William Grant & Sons Whisk(e)y Blender, Kelsey McKechnie. "Our creative process combined the art of nosing along with our vision for the whiskey and the science of blending different bourbons to create a unique taste all its own. We're excited to showcase William Grant & Sons' long-time blending experience by bringing it to the American whiskey scene."

"Fistful is a hallmark of William Grant & Sons' relentless commitment to placing quality at the heart of any new spirit introduction," said William Grant & Sons President and Managing Director, Americas Jonathan Yusen. "From Glenfiddich's pioneering position in single malt Scotch, to Hendrick's leadership role in reinvigorating the gin category, to Monkey Shoulder introducing blended Scotch to a new generation of whisky drinkers, William Grant & Sons has never stopped experimenting and pushing the boundaries. With over a century of award-winning whisk(e)y experience, we're thrilled to bring our liquid expertise to something truly unique in the bourbon category."

Fistful is available in select on- and off-premise retailers throughout Texas. For more info, visit www.fistfulofbourbon.com. Follow us on Facebook and Instagram, order us in bars, and buy us by the bottle.

 

https://fistfulofbourbon.com/